Client Overview
🔵 Lonetto Law, led by Dax J. Lonetto, Sr., Esq., is a veteran-focused law firm based in Lutz, Florida, dedicated to helping military veterans and individuals secure Social Security and Veterans disability benefits. Their mission is simple but critical: to ensure their clients get the benefits they deserve, helping them maintain their dignity and support their families.
Although the firm had a solid reputation, they faced challenges when it came to expanding their digital presence, streamlining lead management, and optimizing their client acquisition strategy for growth. That’s where Archangel Group stepped in to make things happen. 💪
The Challenges ⚠️
Before partnering with Archangel Group, Lonetto Law was struggling with:
1️⃣ Outdated Website & Limited Online Visibility
The website was outdated and lacked key optimizations, making it hard for potential clients to find Lonetto Law through search engines or engage with the content.
2️⃣ Manual, Time-Consuming Lead Management
The intake and follow-up processes were manual and inefficient, leading to lost opportunities and unconverted leads.
3️⃣ No Structured Sales Pipelines
There was no automated system to properly track leads through different stages of the sales journey, resulting in inconsistent client follow-ups and drop-offs.
4️⃣ Scattered Advertising Efforts
The firm was running ad campaigns without a clear strategy, which limited their return on ad spend (ROAS) and failed to generate consistent, high-quality leads.
5️⃣ Underperforming Social Media Presence
Social media platforms were underutilized, with limited engagement and inconsistent posting, preventing the firm from reaching a wider audience and generating organic leads.
6️⃣ Missed Lead Nurturing Opportunities
Potential clients who didn’t engage immediately were not followed up with, causing missed revenue opportunities.
Our Strategy & Execution 🔧💡
Our approach focused on comprehensive transformation by implementing AI-powered automation, high-end marketing campaigns, and a full CRM overhaul.
📲 1. Website Overhaul and Optimization
Our first step was to rebuild and optimize the entire website on WordPress to create a high-performance, user-friendly platform that would convert visitors into leads. Key upgrades included:
✔ Modern Design – Clean, easy-to-navigate pages with strategic calls-to-action (CTAs).
✔ Mobile Optimization – Ensuring the site was fully functional across all devices. 📱
✔ SEO Optimization – We incorporated targeted keywords relevant to veterans’ disability and Social Security claims, making the site easier to find on Google. 🔍
✔ GoHighLevel Integration – Integrated GoHighLevel (GHL) to automate client intake and lead tracking.
✔ Smart Lead Capture – Installed chatbots and automated forms to capture and organize lead information. 💬
🔵 Result: 1,400% increase in monthly traffic and improved engagement metrics, including lower bounce rates and higher time spent on the site.
📈 2. CRM Setup and Automated Sales Pipelines
Next, we implemented a fully customized CRM through GoHighLevel, ensuring that every lead was accounted for and followed through the sales process. Here’s what we built:
✔ Automated Lead Movement – When leads submit forms, they are automatically placed into the appropriate pipeline stage, triggering predefined actions such as email follow-ups or call reminders.
✔ Sales Pipelines – We created structured pipelines that allow the front-end staff to track leads in real-time and move them between stages seamlessly.
✔ Automated Follow-ups – Personalized SMS and email sequences are automatically sent to re-engage cold leads, ensuring no opportunity is missed. 🔄
🔵 Result: Increased operational efficiency and better communication with leads, leading to improved conversion rates.
🎯 3. High-Impact Paid Advertising Campaigns
To scale client acquisition efforts, we implemented a multi-channel advertising strategy that focused on both intent-driven and interest-based targeting.
✔ Meta Ads (Facebook & Instagram) – We created a series of engaging ad campaigns designed to attract new clients, targeting users based on demographics and interests related to veterans’ benefits and Social Security claims.
✔ Google Paid Search – For users actively searching for legal assistance, we launched paid search ads targeting high-intent keywords.
✔ Custom Landing Pages – Created high-converting landing pages designed specifically for ad traffic.
🎥 High-End Ad Creatives with LA Crew
We went a step further by bringing in our high-end Los Angeles-based video production team to shoot professional-quality content for the firm. This included:
💼 Result: Over 3,000 qualified leads generated in 2.5 years across all 50 states.
🤖 4. AI-Powered Automation with AiSDR
To take things to the next level, we implemented AiSDR (https://aisdr.com/), an AI-powered outreach and lead engagement system designed to maximize lead nurturing.
🔧 Key AiSDR Features Implemented:
✔ Automated Outreach for Cold Leads: AiSDR sends personalized follow-ups via email and SMS to leads who did not initially engage.
✔ Visitor Tracking: We installed AiSDR’s web tracking tool, allowing us to identify and monitor site visitors and log their activity into the CRM.
✔ Behavior-Based Messaging: Leads receive customized messages depending on the actions they take on the website. For example, if they visit the “Social Security Claims” page, they receive content tailored to that service.
💼 Result: AiSDR increased engagement rates by 38% and improved lead-to-appointment conversion rates by 22%.
📢 5. Comprehensive Social Media Management
We took full control of Lonetto Law’s social media presence, managing accounts on:
📌 YouTube
💻 Our Social Media Strategy Included:
✔ Custom, In-House Content Creation: 4-6 posts per week
✔ AI-Enhanced Engagement: We created a custom AI bot powered by GPT-4, trained on the firm’s FAQs and service details to handle messages 24/7
✔ Social Proof: Sharing client success stories and testimonials to build credibility
💼 Result: Doubled the firm’s social media following and increased engagement by 47%.
📊 Results & Key Metrics
✅ 1,400% increase in website traffic 📊
✅ 3,000+ leads generated across all 50 states 🌍
✅ Fully automated CRM and sales pipeline system 🔧
✅ Improved lead engagement and re-engagement rates by 38% 💬
✅ High-impact ad creatives with professional LA production crew 🎥
✅ Doubled social media following and engagement 📢
Conclusion: A High-Tech Approach to Law Firm Marketing Success 💼
By integrating AI, automation, and high-impact digital marketing, Archangel Group has helped Lonetto Law become a national player in the legal industry, acquiring clients from across all 50 states and maintaining significant ROI on their advertising spend.
From rebuilding the website and launching nationwide ad campaigns to developing a 24/7 AI chatbot and implementing behavior-driven automation, this transformation has positioned the firm for long-term, scalable growth.
🚀 Want similar results for your business? Let’s talk.
