Client Overview 

🏆 Emblem Athletic is a premium custom athletic apparel brand that specializes in 100% custom, hand-sewn performance gear for teams, athletes, police, fire departments, and military units. Their mission is to provide purpose-built, high-quality apparel that unites teams and organizations with custom branding that represents their identity. 

Despite having a strong brand and high-quality products, Emblem Athletic faced challenges in scaling their lead generation, automating their sales process, and streamlining their marketing efforts. That’s where Archangel Group stepped in. 

The Challenges ⚠️ 

Before partnering with Archangel Group, Emblem Athletic faced key marketing and sales challenges: 

1️⃣ Inconsistent Lead Generation 

• Lack of structured paid advertising strategy to generate consistent, high-quality leads. 

• No automated follow-up system, leading to missed sales opportunities. 

2️⃣ No Backend Sales Automation 

• Lead tracking and follow-up was manual and inefficient. 

• No CRM system to nurture leads and automatically move them through the sales funnel. 

3️⃣ Underutilized Email Marketing Strategy 

• No AI-driven email outreach to target police & fire department decision-makers. 

• Missed opportunities for re-engaging past customers and closing larger bulk orders. 

4️⃣ Limited Visibility on Paid Ad Performance 

• No real-time data tracking to measure the success of campaigns. 

• Marketing decisions were based on incomplete or outdated analytics. 

5️⃣ Scattered Communication Between Teams 

• Marketing operations lacked a centralized hub for ad campaign management, messaging, and customer follow-ups. 

The Solution: A Fully Integrated AI-Powered Marketing System 💡🔥 

Archangel Group executed a complete marketing and sales transformation, integrating AI-powered automation, paid advertising, and streamlined backend operations. 

1️⃣ High-Performance Paid Ad Campaigns 🎯💰 

We took over Emblem Athletic’s entire paid advertising strategy on Facebook & Instagram (Meta Ads), launching a high-impact campaign focused on targeting police, fire, and military units looking for custom athletic gear. 

✔ Optimized Meta Ads (Facebook & Instagram) – Running conversion-driven campaigns to generate over 70+ qualified leads per week 🚀 

 ✔ Created Custom Audience Targeting – Directly targeting decision-makers in police & fire departments and athletic team managers. 

 ✔ Retargeting Campaigns – Engaging past visitors and warm leads with automated follow-ups to increase conversion rates. 

 ✔ Integrated Ad Campaigns with CRM – All leads flow directly into GHL (GoHighLevel), triggering automated responses. 

🚀 Results: 

 🔹 300% increase in lead generation 

 🔹 70+ highly qualified leads per week from Meta Ads 

2️⃣ Full GoHighLevel (GHL) CRM Buildout 🛠️📊 

We set up a fully automated backend system that streamlines the customer journey from ad click to order. 

✔ Custom GHL Landing Pages – Built high-converting landing pages optimized for lead capture. 

 ✔ Automated Intake Forms – Leads fill out detailed intake forms to speed up the sales process. 

 ✔ SMS & Email Automations – Once a lead clicks an ad, automated follow-ups nurture them until they convert. 

 ✔ Lead Scoring & Pipeline Management – Automatically classifies leads based on engagement so sales teams focus on the best opportunities. 

🚀 Results: 

 🔹 Increased conversion rates by automating lead follow-up 

 🔹 Faster response time = higher close rates 

3️⃣ AI-Powered Email Marketing (AISDR Integration) ✉️🤖 

To maximize engagement with high-value clients, we implemented AISDR (AI Sales & Data Recognition) email outreach targeting police & fire department decision-makers. 

✔ AI-Powered Email Sequences – Sending over 1,000+ personalized emails per month to targeted leads 📧 

 ✔ Custom Outreach Campaigns – Designed specifically to push traffic to dedicated landing pages we built for Emblem Athletic 

 ✔ Automated Follow-Ups for Unresponsive Leads – No decision-maker slips through the cracks 

🚀 Results: 

 🔹 Dozens of meetings booked with heads of departments 

 🔹 Increase in bulk orders from direct outreach campaigns 

4️⃣ Advanced Analytics & Performance Tracking 📈🔎 

To ensure full transparency and data-driven decisions, we integrated Google Analytics & Looker Studio dashboards for real-time campaign performance tracking. 

✔ Custom Digital Dashboard – Displays paid ad metrics, lead generation stats, and conversion data in real time. 

 ✔ Improved Decision Making – Allows Emblem Athletic’s leadership team to make faster, data-backed marketing decisions. 

🚀 Results: 

 🔹 Clear visibility into ad performance & ROI 

 🔹 More efficient budget allocation for marketing efforts 

5️⃣ High-End Video Productions for Advertising 🎥🔥 

We produced high-quality video content for Emblem Athletic’s ad campaigns, designed to increase engagement and conversions. 

✔ Professional Videography & Editing – Created multiple ad variations featuring Emblem’s custom athletic apparel in action. 

 ✔ Optimized for Paid Ads – Built video content tailored for Facebook, Instagram, and LinkedIn advertising. 

🚀 Results: 

 🔹 Higher ad engagement & conversion rates 

 🔹 More professional brand positioning online