Client Overview
🌟 Bay Area Allergy & Asthma operates two medical clinics, providing expert care for patients suffering from allergies, asthma, and immunological conditions. Despite offering high-quality treatments, they faced challenges with their digital presence, marketing strategy, and patient scheduling efficiency.
To help increase patient engagement, streamline communication, and enhance website conversions, Archangel Group took full control of their marketing operations, website management, and front-end scheduling. The results? Record-breaking patient appointments, website engagement, and retention rates. 🚀
The Challenges ⚠️
Before partnering with Archangel Group, Bay Area Allergy was facing several marketing and operational issues:
1️⃣ Underperforming Website
2️⃣ Disorganized Lead & Patient Communication
3️⃣ Ineffective Patient Reactivation & Outreach
4️⃣ Underutilized Social Media Presence
The Solution: A Full Digital Transformation
Archangel Group executed a comprehensive marketing overhaul to optimize Bay Area Allergy’s website, patient scheduling, and outreach strategy.
1️⃣ Website Rebuild & Optimization 🖥️💨
We completely rebuilt and redesigned the website from the ground up, moving it to WordPress on SiteGround servers for improved performance.
✔ Faster Load Times – Optimized images and minified scripts to increase speed on both desktop & mobile
✔ Enhanced Mobile Experience – Redesigned navigation, improved touch targets, and adjusted spacing for better readability 📱
✔ SEO-Optimized Content – Rewrote all website content to be concise, engaging, and patient-focused
✔ Stronger Call-to-Actions (CTAs) – Added clear appointment booking buttons across key pages to reduce friction & boost conversions
✔ GHL Chatbot & Automations – Installed an AI chatbot to capture leads 24/7 and automate follow-ups 🤖
🚀 Results:
🔹 500% increase in website engagement & appointment bookings since the rebuild
🔹 Faster mobile experience, leading to higher time-on-page & lower bounce rates
2️⃣ Full CRM Integration & Centralized Patient Communication
To streamline patient interactions and prevent lost leads, we integrated GoHighLevel (GHL) CRM into their marketing and communication workflow.
✔ Connected GHL to Website Forms – Leads from the website instantly feed into the CRM, triggering automations 📩
✔ Automated Follow-Ups – Patients receive personalized messages based on their inquiry or last appointment date 📅
✔ Centralized Messaging – Connected all social media accounts & website chat to GHL, so messages go to one place for easier management
✔ Replaced Mailchimp with GHL Email Marketing – All mass communications & patient updates are now automated through GHL
🚀 Results:
🔹 Reduced response time for patient inquiries, improving conversion rates
🔹 More efficient front-desk operations, reducing staff workload
🔹 Increased appointment confirmations & re-engagement
3️⃣ AI-Driven Patient Reactivation with AISDR 🤖📧
We introduced AISDR Web Tracking & AI-Powered Email Campaigns to identify, track, and re-engage past patients who hadn’t booked an appointment in a while.
✔ Installed AISDR Web Tracking Tool – Now, we can see who visits the website and send them follow-up emails
✔ Launched AI-Powered Email Outreach – Reaching out to 1,000+ warm leads per month using the existing patient database
✔ Automated Rebooking Sequences – Former patients receive personalized follow-ups encouraging them to book again
🚀 Results:
🔹 300% increase in repeat patient bookings from past clients
🔹 Higher engagement with automated personalized emails
🔹 Improved overall patient lifetime value (LTV)
4️⃣ High-Performance Social Media Strategy 📢📅
To increase patient awareness and engagement, we took full control of Bay Area Allergy’s social media presence, posting high-end content 3-4 times per week across:
✔ Engaging Educational Content – Posts about allergy prevention, treatment options, and FAQs 🩺
✔ Custom Graphics & Videos – Eye-catching visuals designed to educate & attract new patients
✔ Consistent Posting Schedule – Increased visibility & brand awareness
🚀 Results:
🔹 More organic traffic & inquiries through social media
🔹 Higher brand credibility & engagement from potential patients
📊 Key Results & Impact
✅ 500% increase in website engagement & appointment bookings 🚀
✅ 300% increase in returning patient bookings through AI-powered email campaigns 📩
✅ Fully automated lead intake, tracking, and communication with GHL 🔄
✅ Faster website with a seamless mobile experience 📱
✅ Improved patient response times & rebooking rates 🏥
✅ High-quality, engaging social media content & improved brand awareness 📢
Conclusion: A Data-Driven, AI-Powered Growth Strategy for Medical Clinics
By revamping Bay Area Allergy’s digital presence, streamlining their patient scheduling & communication, and integrating AI-powered marketing automation, Archangel Group successfully transformed how the clinic acquires, engages, and retains patients.
From a high-performance website and centralized CRM to AI-driven outreach and high-impact social media marketing, we built a scalable system that drives sustainable patient growth.
🚀 Want similar results for your medical practice? Let’s talk.
