Client Overview 

📍 DGM Florida specializes in dangerous goods training, certification, and compliance services for industries that require strict adherence to DOT, IATA, IMDG, and other regulatory bodies. Their expertise ensures that companies remain compliant and efficient when handling hazardous materials. 

Before partnering with Archangel Group, DGM Florida had zero digital marketing efforts in place. They did not run paid ads, did not have a structured online lead generation strategy, and did not utilize social media or email marketing to engage their audience. 

Everything was manual—from course registrations to lead follow-ups—leading to lost opportunities and slower business growth. They had an outdated, slow website hosted overseas that was not optimized for conversions, visibility, or automation. 

That’s where Archangel Group stepped in—bringing AI-powered automation, digital marketing expertise, and a complete transformation of DGM Florida’s online presence. The result? Explosive growth in website traffic, lead generation, and course sales. 

The Challenges ⚠️ 

Before Archangel Group, DGM Florida faced major barriers to scaling their business: 

1️⃣ No Digital Marketing or Advertising Strategy 

• No paid ads, no SEO strategy, no email outreach, and no structured marketing plan. 

• Relying only on word-of-mouth and offline referrals, limiting their ability to scale. 

2️⃣ Outdated & Slow Website 

• Hosted in Argentina, leading to slow load speeds & poor user experience. 

• Messaging was unclear, and CTAs (Call-to-Actions) were missing or ineffective. 

3️⃣ No Automated Lead Capture or Follow-Up 

• All inquiries were manually handled, causing slow response times and lost leads. 

• No CRM, no automated email sequences, and no system to track website visitors or potential clients. 

4️⃣ No E-Commerce Functionality for Course Sales 

• Customers had to call or email to enroll, creating unnecessary friction. 

• No ability for leads to register & pay for courses online. 

5️⃣ No Social Media Presence or Engagement 

• Inactive or underutilized accounts, no structured content strategy, and no paid social ads. 

6️⃣ No Google My Business Optimization 

• Limited local search visibility, making it harder for potential customers to find them. 

The Solution: A Full Digital Overhaul 🔥🔧 

Archangel Group executed a top-to-bottom digital transformation, turning DGM Florida from an offline, manually operated business into a fully automated, AI-powered digital brand. 

1️⃣ Website Rebuild & Optimization 🖥️💨 

We completely redesigned and optimized the website for speed, engagement, and conversions. 

✔ Migrated Hosting to SiteGround – Eliminated slow load times by moving the site from Argentina to a fast, U.S.-based server. 

 ✔ Rewrote All Website Content – Clearer messaging & strong CTAs for better engagement and conversions. 

 ✔ Integrated GoHighLevel (GHL) CRM – Fully automated forms, chatbots, and lead tracking. 

 ✔ E-Commerce Course Registration System – Customers can now register & pay online for courses without manual intervention. 

 ✔ AI Chatbot for 24/7 Customer Support – Capturing and qualifying leads instantly. 

🚀 Results: 

 🔹 1,000% increase in website traffic 

 🔹 1,500% increase in website engagements & CTA interactions (contact forms, emails, chatbot interactions) 

 🔹 500% increase in course registrations since enabling online bookings 

2️⃣ AI-Powered Lead Generation & Email Automation 🤖📧 

We implemented AISDR (AI Sales & Data Recognition) technology to track website visitors and automate lead nurturing: 

✔ Installed AISDR Web Tracking & Scraper Tool – Now, we can see who visits the website and trigger automated follow-ups. 

 ✔ Launched AI-Powered Email Outreach – Sending 1,000+ personalized emails per month to leads identified by our in-house research team. 

 ✔ Automated Follow-Ups for Cold Leads – Ensuring no potential customers fall through the cracks. 

🚀 Results: 

 🔹 140% increase in lead generation via email marketing 

 🔹 Higher engagement rates & conversions from website visitors 

 🔹 More repeat course registrations & returning customers 

3️⃣ High-Performance Paid Advertising Campaigns 🎯 

Since DGM Florida never ran ads before, we built and launched a highly targeted LinkedIn & Google Ads strategy from scratch: 

✔ LinkedIn Ads for Course Sales – Reaching decision-makers in logistics, compliance, and hazardous material handling industries. 

 ✔ Google Paid Search Ads – Capturing high-intent users actively searching for dangerous goods training. 

 ✔ Retargeting Campaigns – Following up with website visitors who didn’t convert. 

🚀 Results: 

 🔹 200% increase in course page interactions & overall website visits 

 🔹 Increased course registrations from paid traffic 

4️⃣ Social Media Takeover & Brand Growth 📢 

Before Archangel Group, DGM Florida had no structured social media strategy. We took over and implemented: 

✔ Consistent Posting Strategy – Posting 3-4 times per week with engaging, high-end content. 

 ✔ Custom Graphics & Videos – Professionally designed visuals and AI-enhanced educational content. 

 ✔ Full Audience Growth Plan – Engaging with potential customers, increasing brand visibility & credibility. 

🚀 Results: 

 🔹 700% increase in social media following 

 🔹 Higher engagement, more inquiries, and stronger brand authority 

5️⃣ Google My Business Optimization 📍 

We fully optimized DGM Florida’s Google My Business profile, ensuring: 

✔ Correct business info, service categories, and keywords 

 ✔ Regular post updates & engagement tracking 

 ✔ Increased visibility in local searches 

🚀 Results: 

 🔹 1,000% increase in user engagement on Google My Business 

 🔹 Higher search rankings & visibility 

📊 Key Results & Impact 

✅ 1,000% increase in website traffic 🚀 

 ✅ 1,500% increase in website engagement & lead interactions 📩 

 ✅ 500% increase in online course registrations 🏆 

 ✅ 140% increase in new lead generation via AI-driven email marketing 📧 

 ✅ 200% increase in LinkedIn ad engagement & course page traffic 🎯 

 ✅ 700% increase in social media following & engagement 📢 

 ✅ 1,000% increase in Google My Business interactions 📍 

Conclusion: A 360-Degree Marketing Transformation 

DGM Florida went from ZERO digital marketing efforts to a fully AI-powered, automated, and highly profitable online presence. 

By implementing: 

 ✔ A brand-new high-performance website 

 ✔ AI-driven lead generation & automation 

 ✔ A structured advertising strategy on LinkedIn & Google 

 ✔ Social media management & audience growth 

 ✔ Google My Business optimization 

We took DGM Florida from an offline, underperforming brand to a dominant force in their industry. 

🚀 Want similar results for your business? Let’s talk.